Free · Every Tuesday

Every Tuesday I tear apart one coaching funnel that's actually making money. So you can steal it.

Tactical marketing strategies that have generated $10M+ for coaching businesses. We break down the ads, the copy, the content, the offers and the emails working right now, so you can copy them.

+ 3 free bonuses

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Join the coaches and course creators who'd rather copy what already works than guess at it.

Read by coaches, course creators & agency owners.

Exhibit A

This is what one issue looks like.

Same three parts every week, so you always know where to find the useful bit.

The hookNine words, one specific number, zero adjectives. You get the reasoning, not just the line.

The breakdownAnnotated sentence by sentence, including the parts I think are wrong.

The stealCopy it. Paste it. Ship it before Friday.

Issue 013 Tuesday, 4 August

The $2M/month coaching funnel that has no sales team

They spend $10,000/month on ads, don't do sales calls and scaled to $2M/month in MRR. They flipped the entire coaching model upside down and maintain 70% profit margins. Here's exactly how.

The steal · Issue 013

Download their landing page, funnel and offer stack. Swap two words and make it your own.

Send me this week's issue Free · Lands Tuesday · Unsubscribe in one click

01 / Every issue

Three parts. Three minutes.

Part one

What's Working

One strategy making money right now in a coaching or course business.

Part two

Why It Works

The mechanism underneath it, in plain English.

Part three

The Steal

The asset itself, handed over. A hook, an ad, an email, a page section or an offer stack, written out and ready to paste into your business today.

Start getting these every Tuesday Three minutes a week · One steal every time

02 / Receipts

$250,000 generated with one funnel

"I've been working with Ishir for nearly a year. His strategies have been instrumental in helping Systemise to Scale grow into what it is today."

John CastroFounder, Systemise to Scale

Multiple six figures from one-to-many funnels

"I've been reading Ishir's newsletter for a while. Every week I get a new tactical insight I can implement in my business. His one-to-many funnels opened up something I had never explored, and I've made multiple six figures with them. He knows what he's talking about."

Eugene KadzinFounder, 1prompt

$1M+ generated with ads and email

"I've known Ishir since he was sixteen. He's become one of the sharpest marketing brains I know, and his sales strategies have been invaluable to our growth. We use his platform, Vessant AI, and the AI features are significantly better than Skool, Whop or Circle."

Simon M.Founder, 1ClientADay.com

I'm ready to grow my business Join the coaches already running these

03 / On signup

Three bonuses, sent the minute you subscribe.

The traffic, the close, and the delivery. One of each.

Bonus 01

The $500K Funnel Teardown

Half a million in sales from completely cold traffic at 4.5x ROAS. No audience, no content. Every ad, page and email, pulled apart.

Usually $197Free

Bonus 02

Free access to Vessant AI

A fully branded portal to host your coaching. An AI brain trained on your methodology, and five agents that do the work for your clients.

Usually $297/moFree

Bonus 03

The Workshop That Sells

The 45 minute structure that turns cold registrants into buyers. The slides, the script, and the close.

Usually $197Free

Send me the 3 bonuses Delivered the minute you subscribe

04 / The byline

Ishir · Founder & CEO, Vessant AI

I'm Ishir. I build the funnels I write about.

I'm younger than most people who send newsletters like this. I've been told that's a problem, and I've decided it isn't. There's no framework named after me, no morning routine to tell you about, and no photo of a car I don't own. I run campaigns for coaching businesses and I write down what actually happened.

Which means real client calls, real ad accounts, and real funnels that either print or don't. When something works, you get it that Tuesday. When something breaks, you get that too, and that one is usually the better issue.

I'm also the founder of Vessant AI, where we build custom, fully branded coaching platforms with an AI brain trained on your methodology and five AI agents that actually do the work for your clients. If any of this makes you curious about that, good. If not, the newsletter is still free.

Send me the $10M strategies Free forever · One useful email a week

Last thing

Three minutes to save you three hours.

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